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Adageo Energy Training Camp Included Hypnosis

Lake Mead, Nev. – The Adageo Energy Pro Cycling Team wrapped up its training camp Wednesday in Nevada with a clinical hypnotic session to mentally prepare the team’s 12 riders for their season-opening race.

The first-year, UCI continental team spent four days in Lake Mead, putting its Leopard Cycles DC1 bikes to the test training in and around the largest reservoir in the United States while being briefed daily about sponsors and new equipment. During the entire camp, the squad’s riders and staff lived on Forever Resorts houseboats at the Callville Bay Resort & Marina.

Training camp culminated with a presentation by Adageo Energy Team Director Josh Horowitz, co-creator of “The Ultimate Cyclist” CD. Horowitz’s mental coaching has helped athletes win more than 40 national and world championship titles, including a podium finish at the Tour de France and three victories at the Amgen Tour of California.

Mental training is every bit as important as physical training, Horowitz said.

“Most people focus on physical training and bike technology to make themselves a better rider, but you will never become stronger than your mind believes is possible,” he said. “The mind is more powerful than most of us can comprehend. So strengthening it is just as important as putting in time in the saddle.”

Clinical hypnotism was approved by the American Medical Association in 1958 and by the American Psychological Association in 1960. Horowitz’s session to the team’s riders and staff members utilized their subconscious minds to receive positive thoughts that included mental imagery and affirmations to instill focus and confidence in his riders for this weekend’s race and the entire season.

The Adageo Energy Pro Cycling Team competed in this weekend’s Callville Bay Classic in Lake Mead. Only in its second year, the four-day stage race is rapidly becoming one of the premier early-season events on the west coast.

Team Roster (Nationality), Age:
Eric Bennett (USA), 23
Adam Carr (USA), 27
Austin Carroll (USA), 23
Tobias Eggli (SWI), 23
Tim Farnham (USA), 27
Danny Finneran (USA), 19
Josh Horowitz (USA), 34
Matt Landen (USA), 28
Alexi Martinez (USA), 23
Tommy Nelson (USA), 29
Cody Stevenson (AUS), 29
Bennet van der Genugten (USA), 25

Team Sponsors:
Adageo Energy, Wonderful Pistachios, Leopard Cycles, Ultimate Sports Psychology, Liquid Fitness Coaching, American Classic, Twinlab, Dr. Richard Hyman, Pactimo, Avia, Exustar, Gordon Edelstein Krepack (geklaw.com), 
Maxxis, iSportWest, TRP Brakes, Thule, Smith Optics, PowerBar, Hawk Racing, Selle Italia, DeFeet, BodyFix, Friction Freedom Chamois Cream, Abbot’s Pizza Company

Photos: Brian Hodes, VeloImages

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